Social Media and Regulation

Giampaolo Azzoni


In order to develop the civil and economic potential of social media, not only operators, but also governments and international institutions, should operate towards the construction of a blogosphere conceived as a spontaneous order (in the sense of Hayek), an open society (in the sense of Popper) and a plural space of public opinion (in the sense of Habermas). Social effectiveness of a social medium is narrowly linked to the capacity to abandon a monologic and narcissistic dimension and attain a dialogical and relational form. Social media operators (especially professional operators) are invited to elaborate not only codes of conduct, but even structures of social media from a point of view which is inter-subjective, dialectic and ethically engaged (in the sense of Hegel).