ONLINE POLITICAL MARKETING IN SPANISH LOCAL ELECTIONS: A CASE STUDY
AUTHOR Mario Arias-Oliva, Antonio Pérez-Portabella, Mar Souto-Romero, Leonor González-Menorca and Teresa Torres-Coronas. ABSTRACT Political marketing and political communication are growing areas of academic and professional development (Kotler and Kotler, 1999). It is difficult to know when marketing and management techniques began to be applied to the political area. According to Tedlow (2001) it was in […]