AUTHOR

Tomoaki Watanabe
Graduate Student and Associate Instructor
Department of Telecommunications
Indiana University at
Bloomington, USA

ABSTRACT

It is often argued that cyberspace heralds an advent of new society and it cannot be governed by an existing norms or styles of governance. The development of technologies, cultures, and social behaviors are reported heavily in the media, and are sometimes consciously staged. This is a case study of one such development, occurred in the U.S., and reported as somewhat revolutionary by some. Aim of this paper is to report a growth of the so-called peer-to-peer (p-to-p, hereafter) communication in the U.S., and related social troubles. The paper provides an interpretive framework for the discussion of online ethics and governance. The inventiveness of p-to-p communication is best characterized by the absence of hierarchy and central point of control. As suggested by the term, it occurs among agents of equal positions. Unlike mass media, where producer and audience is rather sharply divided, p-to-p communication is seemingly highly interactive and there is no divide between producers and audience. The question is, therefore, whether this marks the end of hierarchical mass society and the advent of network society.

First, a number of key applications and services are reviewed as the instances of p-to-p communication. They include online auction (eBay), instant messenger (ICQ, AOL, Yahoo), chat rooms, and file-exchange software/ systems (Napster, Gnutella, Scource). After a brief introduction of their histories, an analysis of their features is provided. Some defining characteristics, such as conversational structure of information flow and flexible connections are abstracted.

Second, the characteristics of p-to-p communication are compared with broad conceptual models of social organization: network, community, association, and hierarchy. It is suggested that the inventiveness of the p-to-p communication can be well-captured by the concept of network. It is especially distinctive when compared to services of video streaming, e-commerce by large corporations, and online news media. Some postmodern normative propositions (such as ‘death of author’ and the end of meta-narrative) that often accompany the discourse of networks society are confirmed to be suitable to capture this situation to a certain degree. At the same time, however, it is pointed out that the existing cases does not present an independent, serious realization of the network society. Instead, a number of critical aspects are dependent on resources of mass society, and thereby subject to their influence. These aspects include centralized points of control, such as proprietary standard and server, and centralized production, such as commercial music pieces. It is suggested that while network society can be well-understood by conversational form of communication, the existing structure of p-to-p communication is close to the dependency of network society on mass society. The structure of dependency is characterized as that of networked information recipients and hierarchical producers.

Third, crimes and other troubles related to the p-to-p communication are reviewed and shown that many are characteristic to the network social organization that do not have centralized structure but complex connections. The reviewed troubles include problematic entries for auctioning, false stork-market information distributed in chat rooms, file exchanges of pirated music and movies, and open-access issues associated with auction service and instant messenger services. A number of suggested/ implemented solutions are reviewed. They include a control at the bottleneck, content surveillance, moral-based self-policing/ protection, and damage-based penalties. It is pointed out that because of decentralized power structure, source of troubles are not the flaws of a large system, but local or individual actions. Victims could be either large corporations or individuals. While large organizations may have resource to identify the source of large scale trouble and thereby protect themselves and recover the damage, small groups and individuals would not. When damages are small, particularly, there may be no incentive to recover the damage.

As a conclusion, it is argued that while the rise of p-to-p communication suggests that cyberspace is becoming less hierarchical, there are still elements of hierarchy in the cases reviewed. Adaptation of new norm (that of network society or postmodernism) and abandonment of traditional norm suggested by some are too radical to be feasible and moral. The key to the less problematic transition to the network society, if desirable, is in the area of information production. Future areas of research is suggested.

AUTHOR

Grzegorz Wapinski
Assistant Professor
Department of Information Systems
Faculty of Business Administration
University of Gdansk
Poland

ABSTRACT

This paper will the current practice of teaching information ethics at the Faculty of Business Administration of University of Gdansk. The reference to the open source software is not accidental, as it solves, at least partially, the problem of software piracy.

As information technologies gain on importance, shifting from the support tools to the basic engine of economy, rising awareness to basic ethical issues of this field becomes more and more important. This seems to be especially important in places where future managers are being taught – all sorts of business schools, faculties of management etc. These new technologies are also creating problems which were either unknown or regarded as having minor importance in traditional ethical systems and everyday ethics.

In the particular case of the Faculty of Business Administration, University of Gdansk, attempts to find the viable solution to this problem are being made. At the level of the common curriculum for all the courses, the ethical issues are raised within the lecture on “Introduction to Information Systems”, either as elements of some topics (for example: databases, software development and acquisition), or as independent topics, such as legal issues and position of information systems in the society.

Within the curriculum of the “Information Systems” the issues of ethical importance are also raised during the courses on “Software Engineering”, “Usability Engineering”, and seminars. There is also the lecture on “Information Ethics”, devoted to discussion of some particular issues, such as privacy, intellectual property, influence of IT on workplace etc..

Because of the growing importance of open source software, and it must be admitted that it gains on popularity among students, it is strongly promoted during the lectures and seminars. For example the course on electronic publishing is based on open source solutions.

Open source software serves as a growing set of high quality and cost effective tools solving some real life IT problems. On the other hand it gives some perfect examples of, for example, real standards (contrary to so called “industry standards”). It also gives students a great chance to participate in project of different complexity, therefore training them in all the skills needed in a successful teamwork.

It must be admitted that including open source solutions within the curriculum does not come easy. One of the most common obstacles is a perception of open source as of something developed after hours and in garages. It comes as the shock when people promoting this software start to enumerate those alleged garages: IBM, Hewlett-Packard, Sun Microsystems. There is also quite a popular argument that if it costs nothing, it can not be good. Some also argue about the quality, and the lack of successful business applications.

Despite doubts mentioned above, open source software enhances teaching of information ethics both on theoretical and practical levels.

AUTHOR

Richard Volkman
Southern Connecticut State University
Dept. of Philosophy
Research Center on Computing and Society
New Haven, CT USA

ABSTRACT

Humans are limited creatures. We are limited in our knowledge, we are limited in our power, and, perhaps most distressingly, we are limited in our goodness. This is surely beyond doubt. But it is equally certain that we must not resign ourselves to our own failings. To the contrary, it is a mark of human excellence to never regard one’s own shortcomings with indifference or resignation. Unfortunately, there is a deep tension between these two undeniable truths. On the one hand, we must pursue our own ideal of perfection and strive to become godlike in wisdom, power, and goodness. On the other hand, we must recognize the dangers of overreaching, of playing God. Even as we have rightly cast aside the theological assumptions that once grounded this humility, there is still widespread recognition of the dangers of overreaching.

The Computer Revolution has brought with it a further urgency that we must once and for all learn to live within our limits. Through robotics, advanced artificial intelligence, nanotechnology, and genetic engineering, we are perhaps reaching a point where playing God has become more than a literary device. This has led even some leading architects of the Computer Revolution, including Bill Joy, to call for a moratorium on the further development of such technology. These critics maintain that it is hubris to believe we know enough or are responsible enough to pursue such technologies; we can and must stop the tide of technological change before it is too late.

I argue that this is wrong. “Technological determinism”-the view that what can be done will be done-follows ineluctably from our own “technological hubris.” Technological hubris, in turn, is not an accidental feature of the human condition. Rather, it is an expression of an ethical need to transcend limits, to improve ourselves, to correct our own failings. If we choose to embrace our ability to know and understand, then it is ethically inevitable that we shall act on the knowledge that results. That is, it would be unethical to recognize a means of improvement, but not to pursue it. Consequently, we cannot ethically deny ourselves technology without denying ourselves knowledge and understanding. Since it is precisely this ability to know and understand that locates us in the natural order of things-that fixes our place in the Great Chain of Being, so to speak-we cannot deny ourselves knowledge and understanding without behaving contrary to our own excellence. At the same time, however, we recognize that we are not atop the Great Chain of Being. We are not perfect, even while our peculiar nature gives us the means to achieving greater perfection. Herein lies the paradox. Beings that know their place in the universe cannot consistently will to respect and keep their place in the universe.

This paradox speaks through a long literary tradition that warns against succumbing to the temptations of technology and our own cleverness. In a sense, concern about the ethics of technology has been with us since ancient times; the history of Computer Ethics begins with Aeschylus, not Weiner. In the stories of Prometheus, Faust, Icarus, Frankenstein, and Genesis, we are at once informed of the powerful temptation to embrace knowledge and technology, and warned against the tragic consequences of such overreaching. These lessons are echoed in more recent works such as Blade Runner and The Matrix. We find ourselves both admiring and disparaging the Promethean figure, whose only crime is to aspire to a greatness beyond that permitted him.

We admire the virtues of creativity and inquisitiveness, while deploring the vicious hubris that presumes we have the wisdom to play God. There is no doubt that we do not have such wisdom. After all, there is no way to appreciate the full consequences of our actions when, as Bill Joy points out, “The systems involved are complex, involving interaction among and feedback between many parts. Any changes to such a system will cascade in ways that are difficult to predict; this is especially true when human actions are involved.” We are not that smart. No one is that smart. Certain contemporary works, such as Blade Runner, suggest that even God himself is not smart enough to play God.

As the literary evidence suggests, the tension between recognizing our own limits and attempting to transcend them is a permanent part of the human condition. While it is not logically impossible to turn our backs on this part of our nature-indeed, it is certain that some individuals and perhaps some whole cultures have accomplished just that-it is nonetheless ethically impossible to recognize a means to improvement and not pursue it. Death and ignorance and illness and poverty are evils that it is hoped we can alleviate through technological means. Are these benefits worth the risks?

It is hubris again to suppose we know the answer to this question, and this is why it is ultimately wrong to pursue the moratorium on technology advocated by Bill Joy, Kirkpatrick Sale, or the Unabomber. Instead of eschewing technology as a means to greater human perfection, we are better off intelligently managing the dangers. Since the worst consequences of human arrogance result when one person or group of persons is able to impose a vision of perfection on the rest of us, our best defense against these consequences is to embrace free, open, and decentralized systems for developing technologies. By empowering individuals, not states, and certainly not technocratic “experts,” we not only avoid the pitfalls of permitting one error to harm us all, but we also ensure that fewer errors will be made, since such a decentralized system of free choices will permit the greatest possible harnessing of local knowledge. While it is certainly arrogant for any particular individual to suppose that she has the knowledge to determine the best outcomes for the whole human species or even some significant part of it, the wisdom of the whole system of free individual choices is our best insurance against becoming an exclamation point at the end of a grand Promethean tragedy.

AUTHOR

Anton Vedder
Tilburg University,
Faculty of Law
Tilburg University,
Schoordijk Institute,
Faculty of Law
Tilburg,
The Netherlands

ABSTRACT

The Internet has become one of the most consulted sources of information. An essential characteristic of the Internet is its many-to-many character. People who seek information can access the medium without much difficulty. For people who provide information it is almost equally easy to distribute information. Because of both the ease with which the information is accessible and the ease with which information can be dispersed, it is also relatively easy to be misled and to mislead, intentionally or unintentionally.

Because information on the Internet can be the basis of moral decisions and actions, the reliability of that information is morally significant. The exact character of the problematic status of misinformation through the Internet can be made more explicit by some reflection on criteria for assessing the reliability of information. In judging the reliability of information, we can use primary criteria of reliability. These are, for instance, requirements of consistency, coherence, accuracy, and accordance with observations.

Now, seekers of information themselves are often unable to assess the reliability of information in relation to the aforementioned primary criteria. They are mostly no experts, and sometimes lack even the slightest knowledge of the topics about which they seek information. This applies equally to information published through the traditional media and to information published through new media such as the Internet. In order to judge whether one can trust the quality of information in the traditional media, most people seem to apply what I will call secondary epistemic criteria.

Secondary epistemic criteria have to do with the authority, trustworthiness and credibility that are assigned to persons or organizations behind the information. Viewed rather superficially, this assignment of authority, trustworthiness and credibility may seem to happen on the basis of just the history of these persons or organizations, their reputation or their having others standing surety for them. On a deeper level, however, the application of secondary epistemic criteria appears to be based on an intricate complex of backgrounds of all kinds of manifest or latent recognition procedures for persons and organizations, traditions of reputations and usage. Most of these are built in or embedded in conventions, social and institutional arrangements and practices.

People look for traces of the reliability of the information and of the information provider by gathering all kinds of indications about the background and the institutional setting of the source of information. People can find out, for example, whether the provider works at a university, what kind of university this is, whether it has a good reputation, whether it is recognized as one where people work according to commonly accepted methodological criteria, etc. Also, people seem to be attentive to the context in which the information is offered or made accessible, such as a university library, a reputed scientific journal, etc.

The very possibility of applying these kinds of secondary criteria is often lacking where the Internet is concerned. Often, the content provider is anonymous or has only a virtual identity. Generally, the influence of individuals in the process of providing information on the Internet is diminishing, whereas the influence of intelligent systems is growing. Also, the lack of traditional intermediaries (such as libraries, librarians, specialized publishers) may have a negative influence on the capabilities of information seekers to assess the reliability of information. These kinds of factors, i.e. the lack of information about content providers, the diminishing human influence in the provision of information, and the lack of traditional intermediaries, are responsible for the fact that an information seeker often lacks clues or any indication whatsoever about the character, background, and institutional setting of the content provider.

Adding to and further complicating the problem is the globalization which goes hand in hand with the Internet. Even when the recipient has some information about the content provider, he might not be able to estimate the credibility of that provider. This is so, simply because often he will not be acquainted with backgrounds and institutional settings from all over the world, completely different societies, with completely different cultures. The recognition procedures and traditions that make up the institutional basis of the application of secondary epistemic criteria may be different in different cultures. A recipient from one culture may not recognize the procedures and traditions of the provider from another culture. It could even be, that if the recipient from one culture were able to recognize them, he or she would not accept them.

Possible solutions to the problem of misinformation through the Internet, to my mind, are to be found in two strategies. These are not mutually exclusive but rather mutually supportive.

The first strategy is one of developing critical attitudes in recipients. The second strategy consists of enabling people to apply secondary epistemic criteria to the Internet by creating (an analogue of) the institutionally embedded credibility conferring systems.

Specifying and implementing the two strategies as such is already difficult. Additional complexities, however, arise from the obvious possibilities of normative conflicts between the realization of reliability enhancing measures on the one hand, and normative principles regarding individual autonomy, the freedom to provide and to gather information, and privacy norms, on the other hand. For reasons of enhancing reliability of information on the Internet one may, for instance, consider restricting the possibilities of dispersing information anonymously. Doing so, however, may be detrimental to privacy and to the freedom of speech. Something similar will be the case with teaching people and enabling them to take a critical distance towards information on the Internet. A point where empowerment of individuals changes into paternalistic meddling is all too easily attained.

Finally, the prevailing global moral pluralism must be taken into account when credibility conferring systems are designed or renovated, not only because different moral outlooks and varieties of moral viewpoints perhaps ought to be tolerated and respected. It is rather a matter of effectiveness. Where systems clash with deeply felt convictions, they will not be accepted.

AUTHOR

Jacek Unold
The Wroclaw University of Economics
Komandorska 118/120
53-345 Wroclaw,
Poland

ABSTRACT

One of the best known specialists in marketing, Ph.Kotler, announced in 1999 that we are moving into the new marketing era. We must not thing of marketing as “business as usual” any more, because we are surrounded by a totally new environment; the world of new media. The new era of marketing has two basic determinants:

• we have to put our company on the Internet very strongly, so that people can get information readily,
• we have to go into database marketing so that we can learn a lot about our customers.

While the first issue seems to have been described sufficiently in the world literature, the second one still has many unknown aspects.

Usually, companies try to directly implement databases into their marketing activity, which means technological support of operational or tactical, at best, tasks. This approach reminds a typical situation described by M.Hammer and J.Champy in their idea of Business Process Reengineering: imposing a new technology on obsolete processes can only make matters worse. The modern and effective implementation of databases calls for a significant reinvention of marketing processes.

One of the most promising approaches in this domain is based on the achievements of neurology and behavioral psychology. The knowledge derived form this area helps understand how different media are perceived, and the reasons why people behave in a certain way. We can assume that human beings have been “preprogrammed” in the process of evolution, and this is reflected by the construction of the brain. The oldest part of it, consisting of the hypothalamus and the limbic system, is responsible for the most basic functions: drives, emotions, hidden desires. The youngest part of the brain, neocortex, controls the logic, reasoning, intellect.

These two parts of the brain are like two generations of computers, not much compatible with each other. However, the process of communication is the result of interaction and integration of those two separate systems, and the accent is shifted form one to the other, depending on the market situation. These observations help understand the very nature of consumers’ preferences and buying patterns.

The traditional approach to marketing was based on the market research. It involved series of questions, which the customers were supposed to answer. Even assuming the integrity and good will of the examined, the answers reflected the processes in the neocortex. We call it a reported information, and this information is only declarative. At the same time, the real buying behavior was usually different, and not because of the lack of integrity or dishonesty of the asked client. The actual behavior simply reflects the processes in the limbic system, and these processes are based on emotions.

The real advantage of marketing databases is the unique possibility of gathering, storing and processing the transactional information (behavioral information). It is the only true information about the market behavior, because it reflects the actual buying patterns. The value of information stored in the marketing database depends on whether it describes the processes of neocortex or those of the limbic system of the client’s brain. Thus, the functional structure of a marketing database should reflect the character and functioning of the human brain. It is possible due to the technological advancement in this area; the memory capacity allows for registering millions of real transactions. In the process of gathering and storing the marketing information, the database expands and develops itself, which is a self-accelerating process (self-learning phenomenon). A marketer does not have to ask questions any more, now it is just a matter of “listening” to the database.

These observations suggest that modern marketing databases should contain the transactional (behavioral) information only. We should avoid mixing it with reported information. This new approach releases us from complicated musings and analyses of the mysteries of human nature. The prediction process in marketing becomes very simple, because we take into account only these factors of a market situation, which really did happen in the past. It is the most effective way of developing one of the most recent and effective trends in business, the relationship marketing.

AUTHOR

Akira UENO
Researcher
The Institute for Future Society / Doctoral Course,
RCAST
Tokyo University
TOKYO

Syun TUTIYA
Professor
Faculty of Letters
Chiba University

ABSTRACT

1. Introduction
The 21st century is destined to see one global information society, where the social infrastructure heavily depends worldwide on intelligent communication network systems hooked to and being hooked by millions of host and client computers, visible or virtually invisible. But it is obvious that we are threatened as well as served by information technology in terms of the security of future society.

Social impacts, good or bad, of technologies in the past were dealt with by way of social institutions, legal measures etc only after those impacts turned clearly visible. The new way of thinking in relation to the social impacts of information technology is, therefore, start from the designing of the social environment in which to apply the achievements of information technology. We call this new way of thinking “social design approach.” It will be stressed that the research strategy that systematically combines the humanities and social science with the development of technology will be in order.

2. Information security from a “pragmatic” point of view
The social environments in which the system is used can be analyzed in 4 different levels: individuals, corporations, society and international society.

At the level of individuals, security means safe living with all reasonable rights respected. It has been already realized that the humanly reasonable rights have to be protected, and there have been so many proposed “technological” solutions. But it is to be noted that even encryption technology is to be used by humans in society. Here comes in the “pragmatic” point of view, which would show that paying attention to humans, namely human ethics, psychology and sociology, makes sense.

At the level of corporations, security means the stability of companies, schools and such organizations. They have different principles according to which to incorporate and administer them. Paying to human side of the use of information technology is important, because it provides the principles which would help install appropriate guidelines and policies the members of corporation will voluntarily follow. At the level of society, it is important to realize that the infrastructure of nations and countries is already being made heavily dependent on information technology. It is the social system at large, not the technology with which to run the society that has to be designed when it comes to the security of society. Needless to say, that requires huge efforts from social sciences including politics, sociology and economics.

At the level of international society, the importance of the Internet is the focus. The technical nature of the Internet in which bilaterally connects the networks across the borders of conventional nations makes it difficult to think consistently of the changes taking place in electronic commerce, on the one hand, and cyberterrorism, on the other.

3. Research targets
With the above four levels of information security in mind, we propose 5 broad areas of research and development. All the areas have different balances of stress between research and development.

The first area focuses on ethics and norms, and people’s consciousness thereof. For one thing, the nature of human rights and their meanings must be reconsidered. For another, there are questions about the theoretical and practical validity of conventional concepts. Education obviously plays an important role, so the contents and methods of educating young people about information security are surely important.

The second area focuses on the principles that support the corporations and societies to install policies on the use of information technology with special attention to the security aspects of the system. Laws and formal, legal measures are, in a sense, too slow keeping up with the advance of technology, so corporations have to set up their own codes and policies in order to be socially accountable and guarantee information security. As a research target, this area is a junction between information technology and social sciences, so the collaboration of the two fields is expected to result in practical advices, guidelines and instructional methods in a variety of corporations.

The third focuses the analysis and control of the psychological and sociological aspects of humans in information society. The dramatic change in the scenes of communication characterized by the Internet and WAP terminals allegedly affect the way humans interact and communicate with each other and the way humans think of other people and machines.

The fourth tries to explore the economic and political aspects of information society by simulation and conceptual analysis. The society must be defended from various kinds of catastrophes expected to take place from malfunctioning the information infrastructure. We need to find out the possible patterns of catastrophe in information society and design a society in which relevant parameters are agreed to controlled by the members of societies.

The fifth, and the most difficult area, of the study concerns the international and global aspect of information society. The borderless nature of the Internet has already revealed the difficulty of handling the conventional conceptual division between nation and international society. E-commerce surely needs international collaboration. Policy makers and diplomats may negotiate and agree on certain things, but scientific and academic underpinnings have been supplied.

4. Methodologies
The division of research areas proposed above come from the keen realization that, in designing an information society with reliable and realistic information security, the scientifically justifiable research program has to take an “bird’s eye view” for the future of the society. It has to take society and technology in view and design both of them simultaneously and conjointly.

All this lead to a methodological principle to the effect that the social design approach to information security requires the integration of engineering and arts, that is the humanities and social sciences. The merge of the totally different methodologies from different backgrounds is no doubt hard, but the efforts will surely result in concrete proposals to the future society that enhance the security of society.

It has been generally agreed that the social design approach can be a unique contribution from Japan to the whole area of information security research.